Search Engine Optimization Basics
Why rank well in search engines like Google or Yahoo? Success! A higher search engine rank means more visitors, and more visitors mean more sales or more advertising revenue. One of the main functions of business is to earn money, allowing commerce to provide a living for all who want.
Search engine optimization begins before you contact a web developer. The over riding question is why do you need a website, what is its purpose and how will you measure those results. Easy questions at first, then think about your budget. Sound like this may be getting a little too complex. Well maybe, but you need one now, your compition is gaining market share. Ever heard the statement "There is never enough time to do it right but always enough time to fix it". At WCN we begin with through planning. No exceptions!
We begin with purposing, establishing the goals and objectives of your website and ways to accomplishing your purpose. Step two, a competive review of others in your industry. What are they doing, how are they accomplishing the purpose. What key words are they using, their level of graphic development and creative writing, all are important for attracting your customers. This is necessary to create value for you in these competive times. Step three, determining the architecture of your website. Architecuture is broken into two parts crawlability and indexation. Not to bore you with too much tech-talk but crawlability is how a search engine looks at your web page, is it readable to the robot crawling your webwite. Indexation is how a search engine is going to rank your web page. Techy but both are important for the optimization of your website.
More to come!